← back to finance

Behavioral Finance

OpenStax Principles of Finance (CC BY 4.0) · MIT OCW 15.401 (CC BY-NC-SA 4.0)

People do not maximize expected utility. They overweight losses, anchor on irrelevant numbers, and chase trends. Behavioral finance studies these systematic deviations and the market anomalies they produce.

Gains Losses Value Reference Steeper: loss aversion Concave: diminishing Kahneman & Tversky prospect theory value function

Prospect theory and loss aversion

Kahneman and Tversky showed that people evaluate outcomes relative to a reference point, not in absolute terms. Losses hurt roughly twice as much as equivalent gains feel good. This asymmetry — loss aversion — explains why investors hold losers too long and sell winners too early (the disposition effect).

Scheme

Overconfidence and anchoring biases

Overconfidence makes investors trade too much. They set confidence intervals too narrow — what they call a 90% range captures reality maybe 50% of the time. Anchoring locks judgments to irrelevant starting points: a stock's 52-week high, a round number, the price you paid. Both biases distort information processing.

Scheme

Limits to arbitrage

Even when mispricings exist, rational traders may not correct them. Short-selling is costly and risky. Noise traders can push prices further from fundamentals before they revert. Synchronization risk means you can be right about value but wrong about timing. These frictions let behavioral anomalies persist.

Scheme

Bubbles and crashes

A bubble forms when prices detach from fundamentals and keep rising because participants expect to sell to a greater fool. Feedback loops amplify: rising prices attract more buyers, which raises prices. The crash comes when the supply of new money runs out. Historically, every bubble follows the same pattern: displacement, boom, euphoria, profit-taking, panic.

Scheme
Neighbors