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Supply and Demand

Alfred Marshall · 1890 · wpPrinciples of Economics, Book V

The demand curve slopes down: higher price means less quantity demanded. The supply curve slopes up: higher price means more quantity supplied. Where they cross is equilibrium: the price at which buyers want exactly what sellers offer.

The cross diagram

Marshall put price on the vertical axis and quantity on the horizontal. The intersection determines both the market price and the quantity traded.

Quantity Price D S E (P*, Q*) Q* P*
Scheme

Shifts vs movements

A change in price moves you along a curve. A change in something else (income, tastes, input costs) shifts the whole curve. Demand shifts right when incomes rise. Supply shifts right when production costs fall.

Scheme

Key terms

Term Meaning
Demand curveQuantity buyers want at each price (slopes down)
Supply curveQuantity sellers offer at each price (slopes up)
EquilibriumPrice where quantity demanded equals quantity supplied
ShiftThe whole curve moves (vs. movement along the curve)
Neighbors